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daily deal - During the last couple of years the 'daily deals' phenomenon moved from to strength to strength and for there doesn't appear to be an end in sight to the booming business.

So many people are chances are familiar with the thought of daily deals however for those who aren't, here's a snapshot;

The daily deals / deal during the day website everyday promotes an offer offering large discounts on such things as restaurant meals, spa's, beauty treatments through to sky diving and holidays. The offer typically gets activated whenever a number of customers subscribe to the daily deal, this 'deal tipping' concept is called group buying and signifies that by ensuring a high volume of customers the business can provide the large discounts.

discounted deals - From your business perspective the concept also is useful. Businesses need customers and therefore are often needed to spend massive quantities of money from their marketing budget on attracting those customers. A 'daily deal' can be a great solution for affordable marketing since the business doesn't actually have to spend anything. Instead they assist the daily deals company to produce a deal / offer which can be emailed to the daily deals database of customers. These customers then join the daily deal getting a substantial discount on the regular services of the business.

The business gets free promotion to all or any of the daily deal websites customer base which could regarding a number of the deals sites be around 100,000 people or even more (national exposure deals get provided for a lot more). A few of these then buy and turn into customers of the business and then hopefully take pleasure in the experience and return being a top dollar paying customer and tell their friends concerning the great experience.

For example 'Sensational Sushi Restaurant' in Surry Hills really wants to generate clients for their restaurant, they use the deals site and choose these deal, 60% discount on a 2 course meal plus a bottle of wine. This deal is distributed to any or all of the deal websites subscriber base in Sydney's Inner West, 150 find, then within the next Six months (with respect to the timeframe the deal is done for) they redeem their deal on the restaurant.

From your customers perspective, they get a great

This group buying enterprize model was developed by Groupon in the usa in November 2008, they now have daily deals websites around the globe and are estimated to become worth between 15-25 Billion USD.

Despite these staggering numbers there are numerous people who feel that the deal-of-the-day style model that Groupon created is beginning to show cracks. The growing variety of deals sites, competition inside industry and sheer sum of money being made has resulted in some sites over selling the deals, over whelming nokia's with far more customers compared to they can comfortably handle.

deals - This over selling of deals has resulted in absolutely free themes the inability book their activity including the meal at the restaurant for weeks or months, when they finally do manage to make a booking they are then treated as second class citizens as they are presenting the deals voucher. The entire experience could be off putting and results in absolutely free themes never returning but additionally telling their friends which further damages the business enterprise.